Microsoft: entertainment overtakes multiplayer gaming on Xbox | The Verge

Along with launching new voice-controlled TV apps for Comcast and HBO Go today, Microsoft has also shared some rather interesting stats for its new entertainment apps on Xbox 360. Xbox Live Gold members in the US are now spending an average of 84 hours per month on Xbox Live, with entertainment app usage more than doubled year on year. Globally, this has led to a 30 percent increase in the total hours spent on Xbox Live around the world.

The result of this increased Xbox Live activity means that for the first time on Xbox, entertainment usage has surpassed multiplayer game usage.

Again, Sign of the times.