Glossy iPhone’s are different than Nike Shoes. Why do we treat one entity different than other when the underlying issue is same. Remember, Nike and China Shoe Factories. Time to Think…
When Apple boss Steve Jobs unveiled his latest creation this week, the event was given quasi-religious significance. At a ceremony in San Francisco, more than 5,000 supplicants paid homage to a man hailed by some as a visionary.
Tickets to the event cost £1,000 - and guests watched in awe as Jobs, in his trademark black turtleneck jumper and blue jeans (he wears the same outfit seven days a week), held up the new Apple iPhone in front of a giant computer-generated image of himself.
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Yet, amid all the fanfare and celebrations this week, there was one sour, niggling note: reports of a spate of suicides at a secretive Chinese complex where Jobs's iPhone, iPod and iPad - Apple's new state-of-the-art slimline computer - are built and assembled.
With 11 workers taking their lives in sinister circumstances, Jobs acted swiftly to quell a potential public relations disaster.
Stressing that he found the deaths 'troubling' and that he was 'all over it', the billionaire brushed aside suggestions that the factory was a sweatshop.
'You go in this place and it's a factory but, my gosh, they've got restaurants and movie theatres and hospitals and swimming pools,' he said. 'For a factory, it's pretty nice.'
His definition of 'nice' is questionable and likely to have his American workers in uproar if such conditions were imposed upon them.