When will Tech Spending Revive?

John Hagel in his latest blog writes:

...technology companies that move now to reposition their sales and marketing efforts will reap the near-term benefit of increasing sales. ...They will be far more credible when they present their vision for the future direction of technology because they will already have demonstrated their understanding and commitment to addressing the needs of their customers today. Most importantly, these few early moving technology vendors may in fact help to catalyze a broader revival of technology spending.