Cricket World Cup Drives Surge in Online Video Viewing in India
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest report on online video viewing in India from its comScore Video Metrix service. The report found that online video viewing in India experienced a sharp increase in February and March driven by the Cricket World Cup. In March, more than 37 million video streams were viewed on Sports sites, up from 3.4 million in January.